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Aesthetics and Style in Strategy (Advances in Strategic Management #42) (Hardcover)

Aesthetics and Style in Strategy (Advances in Strategic Management #42) Cover Image
By Gino Cattani (Editor), Simone Ferriani (Editor), Frédéric Godart (Editor)
$107.99
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Description

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Product Details
ISBN: 9781800432376
ISBN-10: 1800432372
Publisher: Emerald Publishing Limited
Publication Date: November 9th, 2020
Pages: 304
Language: English
Series: Advances in Strategic Management
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